When Guests Are Ham In The Sandwich & Cape Town Travel Trends — Issue #26

Johan Horak @AgencyCapeHolidays
2 min readFeb 6, 2022


Dear {{first_name}},

What do you mean by “guests are the ham in the sandwich”?

It’s simple. Just look at a ham sandwich. A simple slice of bread, a thin layer of butter and the pink and rich slices of meat in between.

In tourism, our guests should not be sacrificed by the powers of the day. Slapping them in between two slices of bread and eating away mindlessly is not ideal.

Well, this world is a strange place. And we have had a few strange owners with holiday homes where guests were seen as less than ham.

Read more below.

Foreign Tourists Abandoned South Africa But Self Catering Soared

Read how the UK and German tourist numbers to SA plunged but locals took over for a bumper season.

More About Another Ham Sandwich Story

Lastly, while searching for the meaning of a ham sandwich, I came across a few under the belt definitions. But also a very interesting article on life.

This story has a lot of meaning for the Horak Clan and how we run CapeHolidays. Hopefully, you share it. 👍

Have fun

Johan Horak: An Experience Creator At CapeHolidays Where We Are Not Trying To Be The Biggest But Work At Being The Best.

2 Not So Funny Travel Stories! Unfortunately True: When HomeOwners Make Guests The Ham In The Sandwich We Strike Out! | Cape Town Airbnb Management Agencyagency.capeholidays.info
Funny Travel Stories Unfortunately true. Or are they rather tragic? You decide. These homeowners turned onto Airbnb guests

Devastating South African Foreign Tourist Trends 2021 Had No Effect Cape Town Airbnb Occupancy Trends | Cape Town Airbnb Management Agencyagency.capeholidays.info
Considering the South African Foreign Tourist Trends 2021 and why it No Effect Cape Town Airbnb Occupancy Trends. Why have affordable rates for South Africans

The Meaning of Life Is A Ham Sandwich | Observerobserver.com
What’s the meaning of life? Well, for me, right now, it’s a ham sandwich. What will yours be?



Johan Horak @AgencyCapeHolidays

Johan Horak is an experience creator at short term rental agency Agency.CapeHolidays.info in Simonstown Cape Town